IFD Flower Trends Forecast 2020: Vibrant Vibe IFD from Flower Trends Forecast 2020
All types of flowers can be used but Gerbera daisies, roses, sunflowers and pincushion protea all give that burst of vibrant color, dramatically. Design styles can be playful and untraditional, unique containers and dynamic design add to the fresh, youthful feel of Vibrant Vibe. A spirited and strong palette reflect the energy and aspirations of the Vibrant Vibe hosted event. Saturated yellows, oranges, pinks and reds all play well with Vibrant Vibe.
International Floral Distributors, Inc. (IFD) is a marketing company owned by 15 like-minded floral wholesale distributors with 52 locations focused on gaining business advantages for each member. IFD is a member directed, member driven organization. IFD originated as an informal group working together to import cut flowers. The group was expanded and hired an Executive Director in 1997. In 1998 IFD hosted its first perishable trade fair. In 1999 IFD published its first annual hardgoods catalog. The company was incorporated in 2000 and continues to grow in its scope of marketing and networking activities. The IFD staff is a mix of marketing, technology, and flower industry experts.
As an owner/member of IFD, members take advantage of the pooled resources of all the IFD member firms to build marketing and operating advantages for their own business.
IFD members Learn, Share, and Innovate!!.
Shifting Flower Preferences for 2020
Trends represent shifts in consumer preferences. Sometimes the shifts are huge and cut across most all consumer profiles. Sometimes a trend is only actualized in a small portion of all consumers, but when the impact is large enough to cause a noticeable change in demand for the trend product(s), the trend is big and the impact wider. Flower Trends Forecast 2020 identifies the changes in consumer preferences impacting the most change in demand for cut flowers and floral décor. Read More