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International Floral Distributors

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Flower Trends Forecast 2019: Forest Walk with BallSB

Green Ball carnations have captured the attention of consumers. Ball SB gives ua a flower full of intrique and beauty. Here a rich mixture of textured flowers and vines with anemones and Green Ball carnations from BallSB create a mesmerizing plunge into depths of the fluid patterns and textures of the Forest Walk trend style. See more at http://www.flowertrendsforecast.com/forest-walk-floral-decor-and-flower-trend-2019

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International Floral Distributors, Inc. (IFD) is a marketing company owned by 20 like-minded floral wholesale distributors with over 60 locations focused on gaining business advantages for each member. IFD is a member directed, member driven organization. IFD originated as an informal group working together to import cut flowers. The group was expanded and hired an Executive Director in 1997. In 1998 IFD hosted its first perishable trade fair. In 1999 IFD published its first annual hardgoods catalog. The company was incorporated in 2000 and continues to grow in its scope of marketing and networking activities.  The IFD staff is a mix of marketing, technology, and flower industry experts.  

As an owner/member of IFD, members take advantage of the pooled resources of all the IFD member firms to build marketing and operating advantages for their own business.

IFD members Learn, Share, and Innovate!!.


Curate Carefully with an Eye on Your Customer

IFD Flower Trends Forecast 2019


New flower trends are born as consumers shift their preferences from one attribute to another.  It can be color, it can be design style, it can be flower type, or any other or combination of a long list of potential attributes that contribute to consumers’ preferences of one floral purchase over another.  Once a significant number of consumers indicate a change in preferences a trend emerges.  Understanding shifts in consumer preferences provides insight in how to best shift product offerings to better please your customers.  Read More

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